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Tuesday, January 13, 2009

How Does Google Work

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Google started out in 1998 and was known as BackRub. It corresponded to a new technique to ranking sites on the web. Formerly, the leading search engines did not to a great extent make an effort to improve their ranking systems. This led to an array of peculiar results when people searched and got the results that were not predominantly appropriate. Google worked on overcoming this problem.

Google centers on preciseness. Preciseness can be defined as a web page that is “most relevant to the terms search for by a user.” Google works by focusing on the content of web pages. It mostly tends to disregard Meta tags as many search engine optimization people have learned how to yank their sites to get the best results. Since these yanks were often easy peezy ways, the search results were not as great. To get out of this, Google now centers by and large on the text, page and the site in one piece. The exact Google way, known as the algorithm, is to make use of keyword density, flow of the text, amount of code, registration length of domain and visitors duration on a certain site to name a few. Although, there must be perhaps a couple of hundred features involve in the making..

search engine algorithm,goolge rankingsGoogle also concludes on preciseness and rankings by looking outside of a site. Specifically, it checks whether there are other sites linking to the site in question. The more sites that are linked to site is an signifies there is a high relevant content on the site in question. For example, the website for the IRS is consistently ranked highly for tax terms because thousands of sites link to it. In real terms, this means the IRS offers highly appropriate information on taxes and sure it does.

This linking factor piloted to the escalation of the whole industry that dedicated to trading links. This process is known as reciprocal linking. Since last year (2007), Google has undervalued such links reason being it no longer corresponds to a measurement of relevancy. Instead, it evaluates how many links a site can employ. Google now concentrates more at the type of links being employed and also gives high value to links that are only inbound. This means someone links to your site without you linking them.

Tuesday, January 6, 2009

Strategies to Effective Domain Names

What is a domain name?

Your domain name/website is an exclusive name, recognizing a particular web site such as For visitors to distinguish your web pages on the Internet, your domain name and web pages must be located on a server or host computer. Small businesses usually pay a hosting company to take care of that. An effective domain name is vital to increase visibility, attract buyers, and maintain trust with your customers.

Why do you need a domain name?

Having your own domain name is a necessity for a business web site because:

1.Your domain name permits customers to locate you on the Internet.

2.A website signifies your business and puts across a proficient image and permanence.

3.A website helps you advertise, promote, sell your unique company name.

4.A website increases trustworthiness. Without a website, you will have a longer address that starts with the provider's name, e.g., This looks amateurish and is complex to type.

You can use your unique website in your email address, e.g., or You can keep the same website and email address when shifting hosting companies.

Strategies to effective domain names

1. Choose a descriptive domain name that conveys professionalism and is easy to remember and type.

2. Consider a domain name that represents your business name, product names, or type of business.

3. A domain name can include up to 63 characters, not including the .com, .net, .org or other extensions.

4. A domain name should include necessary keywords to improve search engine ranking.

5. You can register your website with .com, .net, .org, .biz, .info, .us, .edu, or other extensions. Always register the .com name as nearly everyone is familiar with it. Additionally, you should consider registering your domain name with .net to avoid competitors or speculators from registering a related name. You can also register deviations of your website like making it plural, adding hyphens, or underscores, e.g.,,, or

Sunday, January 4, 2009

Benefits of Directory Submission

What are Directories?

Directory submission is a lucrative approach to obtain links and facilitates establishing a base for Internet marketing. An online directory is a website where you submit your website to a category that suits your website. It increases your website visibility and builds appropriate inbound links to your website. It gives your website get footing in an ever increasing marketplace.

The sites in the directory are reviewed by people and accumulated with their subject category. Directories are considered to be relevant, precise to the topic information and focused.

What are the benefits of submitting to Directories?

Directory Submission is an integral part of Search engine optimization and Internet Marketing Strategies. It facilitates in increasing link popularity by getting in bound links. Directory listing is vital because sites are assessed by human editor and incorporated after approving the quality contents of site. In addition to link popularity benefits, some of the other benefits are:-

*It's a quick and inexpensive technique to get one-way links
*You appeal to the buyers in your industry
*Increases traffic to your website
*Place to find potential partners
*It is considerd to be more related as the site is indexed to a particular category in the directory.
*Creation of inbound links which indirectly augments site visibility, ranking and gets free website traffic.
*Improves Google Page Rank that indirectly improves Search Engine Results Page (SERP).

Selecting the Proper Category

You must submit your site to the related category and sub-category so that it is reviewed by the related editor. Directory editors don’t research the related category for you. You need to look into all the categories and see which category your website fits into. Directory submissions that are submitted in a wrong field are expected to be rejected instead of passing it onto another editor.