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Monday, August 22, 2011

Google Start Out Verifying Google+ Accounts

Google starts out the verification badges to Google+ in order to make sure that the celebrities and public figures joining Google+ are of really who they claim to be. It appears right of the account name as Small gray badge, circular check box that when mouseover tells you “verified name.”

On Google’s Wen-Ai Yu announcement Friday evening in a Google+ post and accompanying video she explains that verification right now is focused on:
  • Public Figures
  • Celebrities
  • People who have been “added to a large number of circles”

This Google+ verification badges will symbolize that the celebrities and public figures that you add or follow on your circle are the real one. This is an important factor to people to add others to their circle and continue Google+ user engagement.

Unlike facebook and twitter where in the use of celebrities and public figures is quite a mess, with this method of verification you are assured that you are following the real persona. A great move from Google+ aside from the recent addition of games that is tremendously helpful in order to keep people coming back to engage and patrionanize Google+ accounts.

Google does promise that they’re planning to expand the verification program, as you can see in the video announcement above.

Tuesday, August 2, 2011

Search Engine Travel Search: Google Hotel Finder vs Bing Travel

Comparing Travel Search User Interface Google Hotel Finder vs Bing Travel

Google Hotel Finder User Interface

What is Google Finder?
Google Hotel Finder is a new experimental product that makes it easier to compare and book hotels that are found across the web.

  • Google Hotel Finder’s user-end layout is minimalistic.
  • Most results immediately pull up a photograph of the hotel, google places reviews and key information of the hotel.
  • You no longer need to open a new browser tab for each hotel result.

Bing Travel User Interface

What is Bing Travel?
Bing travel helps you plan trips and book flights and hotels with confidence because you'll know the right time to travel and buy. You can compare, filter, and sort flight and hotel results from hundreds of airline, hotel and agency websites.

  • Bing Travel has a bit crowded layout.
  • Too much white space on the left side and a little heavy text.
  • Offers a variety of services to compare.
  • Results feature high-quality photos and a helpful amount of information.
  • Hotel result,comparison and search redirecting to a whole new page.

Comparing Travel Search Features Google Hotel Finder vs Bing Travel

Google Hotel Finder Features

Search just the places you want
Draw simple shapes to define the neighborhoods (yes, more than one!) that interest you.

See popular locations
Don’t know your way around? Map highlights the areas that are popular with visitors.

Keep a shortlist
One click adds hotels to your shortlist, where you can review them easily.

Find the best deal
Looking for the best time to visit? Compare a hotel’s current price with its typical one.

Bing Travel Features

Rate indicator
Gives you option to have list or map view. On List View, each hotel price has a Banner rating under it to tell whether it’s a good, average, or bad deal. Using Map View you will see and give you an idea according to the colors to where the more expensive or affordable hotels are.

Customization filters
Narrow down the result by using Customization filters that includes brands, amenities, and distance from other destinations.

Search history
Shows what you’ve been perusing on the site during your last visit, which was convenient.

Choosing the best option next time you plan your vacation? Now you decide between Google Hotel Finder vs Bing Travel on which will give you the best Destination Comparison in Travel Search. For more information about Google Hotel Finder and Bing Travel do visit:

Yahoo UK & Others Organic Search Results Transitioning to Bing

European properties keep your eyes open for Bing search results on Yahoo as soon as today. All of us noticed that rankings over yahoo got big changes due to the Organic Yahoo-to-Bing transition. Looking back Yahoo completed their transition on the US property back in August 2010, now the current status of the transitioning over to Bing’s search technology is happening in europe.

Yahoo UK & Others Organic Search Results Transitioning to Bing

According to the update sent by Yahoo, expected this Wednesday August 3, 2011 Yahoo will be migrating the organic results of Yahoo’s European properties to Bing's search index. Organic search results in the European market will be move to Microsoft's Bing platform. Broad-based transiton that began in the United States in which Yahoo completed their transition on the US property back in August 2010.

Included on the organic search transition over to Bing powered results are Yahoo UK, France, Germany, Spain and Italy. For the paid search ads Yahoo is not transitioning paid search results at this time, transitioning will only be the organic results.

In order to to be prepared for this changes and make sure that you keep your organic search result ranking, Yahoo says:

  • Compare your organic search rankings on Yahoo! Search and Bing for the keywords that drive your business, help determine any potential impact to your traffic and sales
  • Decide if you’d like to modify your paid search campaigns to compensate for any changes in organic referrals that you anticipate
  • Review the Bing webmaster tools and optimise your website for the Bing crawler, to help ensure your site is prominently listed in both Yahoo! and Bing organic search results.
Search alliance of Yahoo's search-engine share with Bing's hopes to compete more with Google. For Bing to boost the capability of normal growth and development partnership with other companies is vital, one to take note is deepening their alliance with Facebook that helped make search more social.