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Tuesday, January 6, 2009

Strategies to Effective Domain Names

What is a domain name?

Your domain name/website is an exclusive name, recognizing a particular web site such as For visitors to distinguish your web pages on the Internet, your domain name and web pages must be located on a server or host computer. Small businesses usually pay a hosting company to take care of that. An effective domain name is vital to increase visibility, attract buyers, and maintain trust with your customers.

Why do you need a domain name?

Having your own domain name is a necessity for a business web site because:

1.Your domain name permits customers to locate you on the Internet.

2.A website signifies your business and puts across a proficient image and permanence.

3.A website helps you advertise, promote, sell your unique company name.

4.A website increases trustworthiness. Without a website, you will have a longer address that starts with the provider's name, e.g., This looks amateurish and is complex to type.

You can use your unique website in your email address, e.g., or You can keep the same website and email address when shifting hosting companies.

Strategies to effective domain names

1. Choose a descriptive domain name that conveys professionalism and is easy to remember and type.

2. Consider a domain name that represents your business name, product names, or type of business.

3. A domain name can include up to 63 characters, not including the .com, .net, .org or other extensions.

4. A domain name should include necessary keywords to improve search engine ranking.

5. You can register your website with .com, .net, .org, .biz, .info, .us, .edu, or other extensions. Always register the .com name as nearly everyone is familiar with it. Additionally, you should consider registering your domain name with .net to avoid competitors or speculators from registering a related name. You can also register deviations of your website like making it plural, adding hyphens, or underscores, e.g.,,, or