Google Plus One For Search Results And Ads

Google Plus One it is. Google's Social Network project which appeared in techrunch article entitled "Google Toying With Naming Social Product “Google +1″ As Sergey Brin Gets Involved" last December 2010 finally been launched. The project was originally named as "Emerald Sea" but then eventually change its name as the project progresses and pick the final name of the product to be "Google +1" or "Google Plus One". The name itself was derived from the functionality of the project which is to give your approval to the sites which you like or recommend to others the things that interest you in the search result.

Google Plus One

Rumors quickly erupted that this new service form Google will rival the Facebook Like Button. Is this Google's version of "Retweet" and "Like." Perhaps it is since users aren't doing something alone on the web, it's social. So what it's gonna be called then "+1ing" sounds terrible. One thing you can also notice is that Google did not launch the project as a stand alone social website but they have included it on their current services mainly the Gmail and Google search result. Hope that things would not turn out to be like what happened to Google Buzz and Google Wave in their attempt to make search more social.

Now search marketers are concerned if this service will going to affect the search engine rankings of websites since the searchers or users are involve in the Plus One Vote. Logically, users preference to plus one a webpage or what they found on search result will give it a positive webpage quality/relevancy score. Will Google use this as a signal to adjust and include Google Plus One on its algorithm? For now as an experimental service Google stated that the Plus One feature will not initially affect the rankings of search result but Matt Cutts said "When someone recommends something, that's a pretty good indicator of quality".

Google Plus One is another sign of innovation and improvement from Google delivering search result that is most relevant to users query. I think Google nailed it right in the head this time. Hitting two birds in one stone, Google Plus One will play a major role Googles algorithm in providing quality search content on the web as well as a chance to penetrate social web community letting users to interact by sharing and recommending the things that interest them across the web.

Google Panda Update Episode 1: The Phantom Panda

As Google continues to revolutionize and improve the quality of its search result, new algorithm shake up has taken place to address the duplicate,content farm, low quality and spammy search result in order to filter out and reduce the rankings of low quality sites which are less helpful for users. Matt Cutts announced on his blog way back in January about the launched of the algorithm change in order to decrease or irradicate "content farms" and "spammy or low-quality content" in Googles search result. The answer is their major algorithmic update known as the "Google Panda Update".

What is Google Panda Update?

"This update is designed to reduce rankings for low quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on." - Matt Cutts, Google’s head of spam.

At first it was known as the Google Farmer Update as labeled by media which started to roll out in February 2011 and made major significant changes in Googles algorithm. The big algorithmic update immediately impacts almost 12% Of US results, noted to be one of the most noticeable algorithm changes of Google that attacked on the relevancy of their results.

Article directories definitely took a major hit and most of their site pages dropped their keyword rankings and traffic. This only shows how Google influence and takes control over the web that in a single algorithm update, search result will be different. Though Google didn't officially said that they are going after content farms, both “scraper” sites (those sites who are pulling contents from other sources or those sites that don't have original content) and “content farms" (those sites that has pure web-spam content or sites with shallow and low-quality content) are the affected and badly hit of this Google Panda Update.

For me I'm impressed by the big leap made by Google in order to improve their search result and ranking. This algorithm update will reduce the low quality and spammy sites from appearing in Google's search result and make the web ecosystem friendly which will take search quality in a higher level.