StumbleUpon Surpasses Facebook, Takes Over Number One “Social Sharing” Spot

How did StumbleUpon Surpasses Facebook as the No. 1 source for social media traffic in the U.S.?

Facebook allow user to “Like” and “Recommend” accross the web with more than 750 million users which is a huge advantage versus 15 million registered users for StumbleUpon but with nearly 850 million stumbles each month.

Facebook use to generate close to 70% of traffic based on social sharing that number has falling below 40% . On January 1st StumbleUpon accounted for about 43% of the U.S. social media traffic , while Facebook accounted for about 38%. According to the latest numbers by StatCounter StumbleUpon may be small compared to sites like Facebook but it sends the most social media traffic around the web.

Traffic Generation Difference Between Facebook and StumbleUpon

-While Facebook is a tremendous traffic generation tool, it requires time and creation of relationships, ie more “likes” to a website’s page or more shares by visitors.

-StumbleUpon is different. A new site has a chance to “go viral” very quickly if the right mix of natural thumbs up come in.

Here’s a look at social sharing stats from the US:

StatCounter racked up total shares on various networks and found that while Facebook use to generate close to 70% of traffic based on social sharing that number has falling below 40% while StumbleUpon accounts for nearly half of all social shared links. To get more in-depth comparison visit: http://gs.statcounter.com/#social_media-US-monthly-201001-201101

StumbleUpon may send out lot of traffic for other websites, however it doesn't mean that it gets a lot of traffic for its own. Still Facebook is the most visited website accross the world.

Among social media sites tracked in this segment by StatCounter include MySpace, YouTube, Twitter, Reddit, and Digg. StumbleUpon and Facebook are way ahead of the other 5.