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Friday, February 24, 2012

Twitter’s Self Serve Ad Platform Goes Live

Twitter's self-serve ad platform  which was open to few advertisers back in November 2011 will officially launch this March expanded to more advertisers and midsize businesses. Twitter partnering with American Express, cardmembers will have the priviledge to be invited first and American Express will give a free advertising worth $100 to the first 10,000 businesses to sign up.

Twitter the most popular microblogging turning into a revenue stream will offer geotargeting advertising and a dashboard analytics that will serve as a measurement tool for its advertisers to take look deeper into the data. The data would include the interests , engagement (those retweeted their content), location and other vital informations of those users who follows their brand.

Twitter's self-serve ad platform  will have 210 designated market areas in the U.S where advertisers can choose from. The mix of advertising options on Twitter would be  Promoted Tweets and Promoted Accounts products which comes up with Timeline of Activity view.