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Tuesday, August 2, 2011

Yahoo UK & Others Organic Search Results Transitioning to Bing

European properties keep your eyes open for Bing search results on Yahoo as soon as today. All of us noticed that rankings over yahoo got big changes due to the Organic Yahoo-to-Bing transition. Looking back Yahoo completed their transition on the US property back in August 2010, now the current status of the transitioning over to Bing’s search technology is happening in europe.

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Yahoo UK & Others Organic Search Results Transitioning to Bing

According to the update sent by Yahoo, expected this Wednesday August 3, 2011 Yahoo will be migrating the organic results of Yahoo’s European properties to Bing's search index. Organic search results in the European market will be move to Microsoft's Bing platform. Broad-based transiton that began in the United States in which Yahoo completed their transition on the US property back in August 2010.

Included on the organic search transition over to Bing powered results are Yahoo UK, France, Germany, Spain and Italy. For the paid search ads Yahoo is not transitioning paid search results at this time, transitioning will only be the organic results.

In order to to be prepared for this changes and make sure that you keep your organic search result ranking, Yahoo says:

  • Compare your organic search rankings on Yahoo! Search and Bing for the keywords that drive your business, help determine any potential impact to your traffic and sales
  • Decide if you’d like to modify your paid search campaigns to compensate for any changes in organic referrals that you anticipate
  • Review the Bing webmaster tools and optimise your website for the Bing crawler, to help ensure your site is prominently listed in both Yahoo! and Bing organic search results.
Search alliance of Yahoo's search-engine share with Bing's hopes to compete more with Google. For Bing to boost the capability of normal growth and development partnership with other companies is vital, one to take note is deepening their alliance with Facebook that helped make search more social.



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