Google+ Page: A Business Page with Google Plus

Google Plus started and rolled out only for human individuals that uses regular Google+ accounts in order to participate in. But then even it was intended only for real individuals, many businesses saw this social networking site as an oppurtunity to market their services and products. In fact despite of businesses, brands and any non-human weren't allowed to participate on the known circle networking site still they made use of regular Google+ accounts as a way to participate in.

Now, Google started to open the fastest growing social networking site to Businesses, Brands, Places & More.

Introducing Pages for Google+

"A leap forward in building relationships between businesses and people"

In the new Google+ Pages program, a business can create Google+ Page by using Tool to Create Page under a regular Google+ account. Once you already access this tool, you'll be then asked if what kind of page you are going to create given the five categories that includes:

-Local Business or Place
-Product or Brand
-Company, Institution or Organization
-Arts, Entertainment or Sports
-Other


Create your Goolge+ Page and start to:

SHARE - Start real conversations with the right people.

Build a closer connection and relationship with your customer by sharing thoughts, links, photos and promotions. Get live feedback and interaction by with your customers at the same time via multi-person video chats around the world. With Google+ Pages you can Publish Posts, Launch Hangouts and Manage Circles.

PROMOTE - Social sharing. Google reach.

With Google+ Page you can now promote your site, from promoting it yourself with Google+ Direct Connect and the Google+ badge. Help others promote you via +1 recommendations, Connect your +1's, +1 on search, +1 button sharing to Google and +1 on display ads.


MEASURE - Get in to know.

Understand your Google+ activity and know how people engage on your business by tracking what people are saying about your business, how many +1's your business receives and how these affect your traffic. Get and know your data via Google’s measurement tools such as Google+ search, Ripples, Social analytics, Analytics on a Page and get ready fo Google+ API integrations.


To know more, read from Google’s help page on the topic: About GOOGLE+ PAGES

Google Plus One For Search Results And Ads

Google Plus One it is. Google's Social Network project which appeared in techrunch article entitled "Google Toying With Naming Social Product “Google +1″ As Sergey Brin Gets Involved" last December 2010 finally been launched. The project was originally named as "Emerald Sea" but then eventually change its name as the project progresses and pick the final name of the product to be "Google +1" or "Google Plus One". The name itself was derived from the functionality of the project which is to give your approval to the sites which you like or recommend to others the things that interest you in the search result.

Google Plus One

Rumors quickly erupted that this new service form Google will rival the Facebook Like Button. Is this Google's version of "Retweet" and "Like." Perhaps it is since users aren't doing something alone on the web, it's social. So what it's gonna be called then "+1ing" sounds terrible. One thing you can also notice is that Google did not launch the project as a stand alone social website but they have included it on their current services mainly the Gmail and Google search result. Hope that things would not turn out to be like what happened to Google Buzz and Google Wave in their attempt to make search more social.

Now search marketers are concerned if this service will going to affect the search engine rankings of websites since the searchers or users are involve in the Plus One Vote. Logically, users preference to plus one a webpage or what they found on search result will give it a positive webpage quality/relevancy score. Will Google use this as a signal to adjust and include Google Plus One on its algorithm? For now as an experimental service Google stated that the Plus One feature will not initially affect the rankings of search result but Matt Cutts said "When someone recommends something, that's a pretty good indicator of quality".

Google Plus One is another sign of innovation and improvement from Google delivering search result that is most relevant to users query. I think Google nailed it right in the head this time. Hitting two birds in one stone, Google Plus One will play a major role Googles algorithm in providing quality search content on the web as well as a chance to penetrate social web community letting users to interact by sharing and recommending the things that interest them across the web.